Build by @JimmidNicholls - Red Everything! TIME Alpe D'Huez with SRAM Red and ZIPP.
Sit back, relax and enjoy the peaceful sounds of the workshop in this series dedicated to dreamy ASMR-style bike build videos. Chilled Builds blends the arts of bike building and filmmaking to showcase beautifully unique custom bikes in a calming format.
Originally from Cardiff, South Wales, Jimmi quit university to pursue his dream of becoming a rockstar. When this inevitably failed, he fell in to a Finance career in London. Looking for escapism from a corporate life that didn't suit him, in his free time he became obsessed with running, cycling and filmmaking. These passions eventually lead to the creation of his clothing brand Attacus.
Jimmi now leads a quiet live in the beautiful North East countryside with his wife Emily and dog child Bella.
James races at international level for Eurocyclingtrips, a UCI Continental team based in Guam. Alongside racing James runs the bike shop with Nic and also has his own coaching business. www.upshiftvelo.co.uk
