When you hop on a TIME bicycle, you're not just riding any bike — you’re experiencing the culmination of decades of craftsmanship, innovation, and a relentless pursuit of perfection.
TIME's guiding principle lies at the heart of this pursuit: Le Defi. Translated from French, Le Defi means "The Challenge," it’s more than just a motto — it’s a way of life for TIME Bicycles. But what does Le Defi mean for you as a rider? Let’s dive in and explore how this principle influences premium road bikes and elevates your ride.
The Challenge to Innovate
TIME has always been at the forefront of pushing the limits of bike technology. We've never taken the easy road from our use of aerospace-inspired materials to revolutionary manufacturing techniques, such as our Braided Carbon Structure (BCS) and Resin Transfer Molding (RTM) processes. These unique methods allow us to create lightweight, high-performance road bikes that offer unmatched responsiveness, strength, and durability.
When you ride a TIME bike, you benefit from our challenge to innovate continuously. The best carbon fiber road bike underneath you has been meticulously engineered for the best possible performance, enhancing every twist of the road, climb, and sprint.
The Challenge to Create Masterpieces
TIME doesn’t just make bikes — we create masterpieces. The attention to detail that goes into each custom road bike frame is a direct result of our commitment to craftsmanship. Every TIME bike is 100% European-made, and the entire process—from the design table to the manufacturing floor—happens under one roof. This ensures that every bike meets our exacting standards and carries the spirit of Le Defi.
For you as a rider, this means getting a top-quality road bike that’s not just built to look good but to perform at the highest level, ride after ride. Whether racing, commuting, or adventuring, you’re riding a piece of art designed to elevate every pedal stroke.
The Challenge to Uphold Quality
In a world where mass production often means cutting corners, TIME takes the opposite approach. Our guiding principle demands we uphold the highest quality in everything we do, from materials to manufacturing techniques. Our carbon fiber bike technology, born out of methods used in motorsports and aerospace, is a testament to that.
This dedication to quality isn’t just about giving you a better bike but a ride you can trust. Every TIME bike is designed to deliver precision, control, and confidence. When descending a mountain pass at high speeds or pushing the limits in a race, you can trust that your TIME bicycle has been tested to withstand the most demanding conditions.
The Challenge to Be Unique
At TIME, we don’t follow trends; we set them. Our guiding principle encourages us to take the path less traveled, explore new ideas, and push the boundaries of what a bicycle can be. Le Defi means we’re not content to simply follow the pack—we aim to lead. We’ve spent decades perfecting our bikes, using materials and processes few other manufacturers dare to explore.
For you, this means riding a unique luxury road bike. TIME’s blend of artistry, innovation, and quality craftsmanship ensures your bike is as unique as your ride.
The Challenge to Push Limits
Perhaps the most personal aspect of Le Defi is its invitation to you, the rider, to push your limits. TIME's high-performance road bikes are built for those who don’t shy away from a challenge, whether a grueling climb, a punishing ride, or the pursuit of personal bests. Just as TIME continually seeks to overcome engineering and design challenges, we encourage you to rise to the challenge of your own riding goals.
With a TIME carbon fiber road bike beneath you, you’re equipped with the technology, performance, and reliability to go farther, faster, and stronger than ever before.
What Le Defi Means for Your Ride
Ultimately, Le Defi is more than just TIME’s philosophy—it’s an experience. It’s what you feel every time you hit the road, confident you’re riding a high-quality road bike designed to conquer challenges. It’s about being part of a legacy of innovation, artistry, and quality that empowers you to push yourself.
Ready to Accept Le Defi?
At TIME Bicycles, Le Defi is an ongoing journey that constantly evolves and refines. Are you ready to embrace the challenge? Your best ride is waiting for you.
